Jefferies Research lifted its target price for Tencent Holdings (00700) to HK$445 from HK$405, and reiterated its "buy" rating. The research house said Tencent's 3Q result was a solid print led by online game, digital content, payment and cloud. Jefferies expects its mobile survival games to show strong gamer enthusiasm as China's mobile gaming turns increasingly social-driven. Cross-media IP strategy drives synergy across its content-related business. Near-term impact on news ad product due to optimization effort does not change its long-term view of Tencent's ad share gain, the research house said. Jefferies revised up FY2017/18 revenue estimates by 2.2%/5.3% and earnings forecasts by 1.5%/2.8%.
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