As of August, Q Technology (01478.HK) gross profit margin rose from 14.9% in the year-ago period to 16.8%. The Chairman He Ningning said at the press conference that the gross profit margin was higher than its peers mainly due to the high automation, effective and transparent internal operation, lowering the inventory turnover days. Meanwhile, it adopted direct procurement and sales business model, and had high proportion of products with high gross profit. In the future, the company will continue launching highly efficient and innovative products, such as the 20-megapixel cameras, in a bid to maintain or increase the gross profit margin level.