DRAGON AIR IS TO CHANGE NAME TO:CATAHY DRAGON

CATHAY PAC AIR (00293.HK)  -0.140 (-1.149%)    Short selling $12.02M; Ratio 32.849%   announced that the name of "Dragonair" will be changed to "Cathay Dragon" and a new logo will be designed. The chief executive officer Ivan Chu said the airline would like to let more passengers identify that "Cathay Dragon" is the member of CATHAY PAC AIR through the rebranding. He said the move will enable the airline to capture the passenger flows across the two carriers. The "Cathay Dragon" aircraft will start its first flight in April.

Ivan Chu stressed that there will be no changes in the operations of two airlines. The change of name is a rebranding instead of a merger.

He added that the airline will spend more than $100 million for brand promotions across the world.

Comments

Popular posts from this blog