DRAGON AIR IS TO CHANGE NAME TO:CATAHY DRAGON
CATHAY PAC AIR (00293.HK)
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announced that the name of "Dragonair" will be changed to "Cathay
Dragon" and a new logo will be designed. The chief executive officer
Ivan Chu said the airline would like to let more passengers identify
that "Cathay Dragon" is the member of CATHAY PAC AIR through the
rebranding. He said the move will enable the airline to capture the
passenger flows across the two carriers. The "Cathay Dragon" aircraft
will start its first flight in April.
Ivan Chu stressed that
there will be no changes in the operations of two airlines. The change
of name is a rebranding instead of a merger.
He added that the airline will spend more than $100 million for brand promotions across the world.
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